B2B CUSTOMER PERSONA: HOW TO CREATE ONE THAT WORKS

A well-defined B2B customer persona enables you to connect with the right decision-makers.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges.Key components typically

Business services are the foundation of how companies operate in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples in